VERDEVIV - Brand Design
A mexican ready-to-eat meal food brand
Category
Branding
Client
Academic
Date
Background
Meet the people I'm cooking up something for
So here's the thing — I noticed that healthy, ready-to-eat food is becoming a huge deal everywhere, growing faster and faster every year. But most brands out there are either boring, too expensive, or just not made for busy people like working individuals or students living away from home. I wanted to build a brand that actually understands them, Before I could design anything, I had to study the competition closely , who's doing what, and how they're winning people over
Process
Turning research into real decisions
What the competition taught me
Once I compared different brands side by side, I realized something interesting — it's not just about taste. People also care about the story behind a brand, how it's packaged, and whether it feels trustworthy. I also imagined a day in the life of my two main users to understand their struggles better — no time to cook, tight budgets, wanting something healthy but easy. All of this helped me figure out what my brand needs to feel like, before I even touched a logo or a colour.
